The story behind Ariell.

Ariell was founded in the Pacific Northwest — a place where rain, forests, and rugged trails shape what outdoor life really feels like.

I’m Lina, the founder of Ariell — a Swiss-Colombian designer who grew up surrounded by mountains and nature. For seven years, I was part of the scouting movement, spending long days outside and learning resilience, teamwork, and respect for the natural world.

Before building Ariell, I worked and gained hands-on experience with sportswear and outdoor apparel companies — brands that design products to perform in real conditions, especially cold weather. That experience taught me what matters most when temperatures drop: materials that work, construction that lasts, and details that make comfort possible hour after hour.

The mountains have always been a place of strength, reflection, and freedom for me. They taught me that adventure isn’t about perfection — it’s about showing up, trying, and growing stronger with every step.

When I moved to Washington State, the landscapes of the Pacific Northwest felt like a natural continuation of that story. It was here that Ariell was born: a brand built on Swiss precision, Colombian vibrance, and the raw beauty of the PNW.

I’m building this brand step by step, with one clear mission: to create technical layers that support women who choose the trail — women who move, explore, and challenge themselves in nature. Women who go out even when the weather isn’t perfect and come back stronger from every adventure.

Ariell is more than clothing.

It’s a growing community of women who believe adventure belongs to everyone — regardless of background, shape, or story.

Because every woman deserves the courage to conquer her own mountains.

Some are made of rock. Others are made of life.

And this is just the beginning.